Online Marketing Plans
- Combining the pace of SEM with scale of
SEO
Online Marketing not only involves
website design or
redesign but includes
search engine marketing (SEM), search engine
optimization (SEO), email / newsletter marketing and using
video streaming in case of interactive elements.
We have qualified marketing and media professionals who provide you a packaged solution with measurable returns on your investments: -
Our clients in UK and USA typically save 10-20 %
as compared to
separate billings in such consultancy assignments. .
Such assignments have been implemented for London Academy of Professional Studies, a leading Real Estate firm, a well known charity and a
reputed Restaurant chain.
What is SEM and why use SEM and SEO
together ?
SEM is search engine
marketing and basically
involves paid advertising management. Contrary to popular
belief SEM is not just
managing a google adwords account. It also includes
maintaining accountings in sites like overture , other
vertical specific or local advertising. We provide online
marketing packages where we combine SEO and SEM.
SEM scores over
SEO in
the sense that it immediately advertises your site to
prospective customers on the search engine and you don't need
to wait for months for organic search engine optimization to
take place. Secondly it is more predictable and measurable
using a pay per click formula and if well targeted can bring
you more relevant customers. For example : "SEO
UK" may be used as a
keyword by a marketing agency and may get the site up in
google but not all of the people who type "SEO UK"
are looking for SEO companies in UK
for doing some work for them.
They may be competitors, students etc. However on the right
side of sponsored results SEM can help target better your
keyword , can help target it geographically and also
temporally. Ideally SEO and SEM
should work in tandem as
SEM or search engine
marketing gives you the initial
push and targeting while SEO increases your visibility and
viewership and base.
We provide
both of these by our integrated plans through our offices in
India. IF you are in UK call at our London office
on 0208 588 5625 to get a free consultation and a subsequent
free quote.
We also provide web ventures on a BOT - Build Operate and Transfer Model.
In this scenario we take over initial scaling and online marketing of your
website and then set up systems, processes and teams and transfer it to you.
These are typically complex and large scale projects. As we are web designers
and online marketing company, we ensure that the "learning curve" is crossed
easily for your web related venture.
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